Prof. Dr. Florian Huber

This is my personal Moodle room. You will find an up-to-date version of my teaching philosophy, general reading list, and tips for your student research projects here.

Als Design Thinking wird eine agile Innovationsmethode bezeichnet, welche in einem kreativen, iterativen Prozess nutzer- bzw. kundenorientierte Beiträge zur Lösung komplexer Probleme liefern soll, insbesondere bei der Entwicklung neuer oder der Verbesserung bestehender Produkte, Services, Prozesse und Geschäftsmodelle.

Der Kurs bietet einen ganzheitlichen Überblick über die Kernelemente und unterschiedlichen Perspektiven der Betriebswirtschaftslehre. Die erlernten theoretischen Inhalte werden in ausgewählten Beispielen, Übungen und Fallstudien in die Praxis übertragen und kritisch reflektiert.


This study major aims to develop a deep understanding of current theories and practices in business model innovation. In this course, the emphasis will be put on how digital technologies enable new configuations of contemporary business models.

This first course of the study major provides a comprehensive overview of the theories and practices of business models and underlying digital technologies. The course consists of interactive lectures, in-class exercises, as well as take-home assignments.

The goal of this course is to develop an understanding of prominent contemporary themes in entrepreneurship. This will provide a common ground for several other courses in the Entrepreneurship and Digital Business master’s program.


This experiential learning course challenges students to explore and develop a variety of critical skills as well as domain knowledge relevant to entrepreneurship.


This experiential learning course challenges students to explore and develop a variety of critical skills as well as domain knowledge relevant to entrepreneurship.

In this course, three main themes will be covered. First, we will explore the core concepts and practices of the Lean Startup methodology as the theoretical foundation for this course. Second, we will dive deeper into all aspects of how a Lean Analytics approach can be used to make better strategic decisions while building a new venture. Third, we will expand our toolkit by studying different pretotyping and prototyping strategies that allow us to design effective experiments.


Weitere Kurse